[Written by Queenie Burns]

Paris Fashion Week always sets the stage for iconic moments, but this season, a unique trend emerged: Filipino and Thai celebrities dominated the scene, generating significant buzz and reshaping the global fashion narrative. According to a new report by Launchmetrics, the influence of these stars was a standout element during the Spring/Summer 2025 shows.

From front-row appearances to brand partnerships and red carpet events, Filipino and Thai talents brought a new level of diversity and cultural representation to Paris Fashion Week. High-profile personalities like Heart Evangelista and Thai pop stars Bright Vachirawit and Win Metawin drew widespread attention, not only among fans but also within the fashion industry. Their influence generated extensive media exposure, reinforcing their growing status as global style icons.

Launchmetrics’ report emphasized that the visibility of these celebrities was a significant driver of engagement across social media and press coverage. Filipino and Thai celebrities contributed prominently to the overall Media Impact Value (MIV), showcasing how their presence aligned with some of the world’s top luxury brands and designers.

This rise in influence reflects a broader trend in the fashion industry, as brands increasingly recognize the value of international and culturally diverse perspectives. The impact of Filipino and Thai stars at this year’s Paris Fashion Week signals an exciting evolution in the fashion landscape, as new global voices gain their well-deserved spotlight on the world stage.